Stories - An Example

Well, it turns out the photo I snagged from Flickr in my Stories post was used by C.B. Whittemore in another post (I don't know which one).  Perusing her posts about marketing, I came across her post on Going the Extra Kilometer with Iron Girl Judy Molnar.

There are a lot of little things which were done during this event.  Each one of them made a mark in the people participating.

The mere existence of this post shows that the Iron Girl competition changed people and has them telling stories about how they were changed.

What's my point?  This post has some really specific and easy ways to impact people at our next church event.  Ways that get different generations impacted all at once.  This post made it clear that it's easy to make a huge event personal.

Jody closed the entry appropriately with this.

…you may not know which personal touch will connect with the consumer and differentiate you from the others. But, if you focus on the little things that tell a consumer that you care, they can all add up to a very big difference.

Peace,
+Tom/Bob

posted by Tom at 1:31 PM