Wednesday, October 25, 2006

More Brochures?

Pamphlet ArchSeth Godin remarked recently about marketing cliches done wrong. This one particularly stuck out as the one which impacts our organization and our church the most.

We need a bigger marketing department. Probably, you need everyone in the organization to do the marketing... from scratch. More brochures aren't the answer.

At church we've been talking a lot about marketing, what to put together that we can give people when they walk in the door. Whether we should advertise in the paper, in new home guides or somewhere else. Should we advertise each sermon series? How would the ads be designed.

I still think all of these are important and need to have some focus.

At the same time Seth's comment has reminded me again that spreading the word about your product is about the stories people are saying.

pamphletA co-worker of mine almost went to Wegmans the other day because she was in the area. I guarantee you that two weeks ago she never would have considered it. One day though we had a team meeting of about 10 people to do introductions. After I mentioned Wegmans the entire room became animated and shared their experiences with the store. Those stories (plus my constant talk about it) has at lease one person thinking about the place and stopping in.

Stores market to people. The story is told by someone that the listener trusts.

What is it about your life that's worth telling? What are your stories? What do you support so much that they don't need to make a brochure or place an ad to get people to come?

Peace,
+Tom/Bob

0 comment(s):

> Post a comment

<< Home

Locations of visitors to this page